January 2, 2012
Advertising Series: #7 - What are your unique selling points? Make sure they're known! Why you over your competition?
December 26, 2011Advertising Series: #6 - "Why do I care???" Make sure you've answered that question as soon as the reader sees your ad with a big claim, a curious headline or an epic image.
December 19, 2011Advertising Series: #5 - Don't underestimate white space. In a noisy, clouded advertising medium, white space can command the attention that you need through siliencing the noise. Plus... it looks great!
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