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January 2, 2012

Advertising Series: #7 - What are your unique selling points? Make sure they're known! Why you over your competition?

December 26, 2011

Advertising Series: #6 - "Why do I care???" Make sure you've answered that question as soon as the reader sees your ad with a big claim, a curious headline or an epic image.

December 19, 2011

Advertising Series: #5 - Don't underestimate white space. In a noisy, clouded advertising medium, white space can command the attention that you need through siliencing the noise. Plus... it looks great!

December 12, 2011

Advertising Series: #4 - In radio, unless you have an easy to remember vantiy phone number or a jingle with it (ie. 737-1111), DITCH IT - repeat your website address 3 times; nobody will have a pen ready on standby for your ad to come on to write down the phone number.

December 5, 2011

Advertising Series: #3 - Just because you put a website up doesn't mean people will see it.  You are likely in a competitive market with dozens, hundreds or thousands of online competitors - ADVERTISE! Get exposure with PPC & SEO.

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